Social Media & Email Marketing Portfolio
Digital Content Marketer. Social Media Specialist. Visual Storyteller.
overview:
I have 2 years in social media marketing in food service, beauty supply, hospitality, events & networking, pest control, and realty. As a rapidly changing and growing industry, I work hard to stay up to date on new platforms, hot trends, and platform updates that make it easier for
companies to track engagement, reach, ad spend, ROI and KPI metrics.
-
Focused on three KPI metrics for Instagram: Increasing followers, engagement, and likes.
-
Set up ads in Meta Business targeting specific communities and using the Meta Pixel
-
Used appropriate tags, shared out to active foodie groups and responded to any comments that came in.
-
Created custom content for Instagram including photo carousels, videos, and industry and event-specific Instagram Stories.
-
Created Instagram contest and giveaway to assist in marketing campaign for new product launch
-
Created reports to show the client our progress each month.
-
Eblasts were created in Toast to target the appropriate groups of people for marketing certain deals, dishes and events that would boost sales.
-
Educational posts were created to let people know what they need to look for.
-
Comments and interactions were done in the community to spark conversation and engagement with the account.
-
Now, as a local business, it is more known in local social media.
goal: After hurricane Ian, this company wanted to let everyone know they had reopened
result: Awareness and customer retention has been rebuilt.
-
Reopening social media posts were created and shared all around social media.
-
These posts advertise the items being sold, and how this company will show off your big fish catch.
-
Small ads in Meta were done as well depending on client's budget to spread additional awareness.
-
Ads are created using the latest sound trends and interesting video based on what is available at hand.
-
Posts are created that educate the public on common pests for the given time of year, where FMPC services, and how to sign up for an inspection.
-
Posts are created that focus on the company's community involvement such as cleaning up after hurricane Helene and Milton.
-
Ads were created focusing on the various rooms available after the hurricane renovations.
-
Posts are sent out that the audience interacts with daily
-
Food and drinks are advertised to bring people into the restaurant
-
Social media posts focus on why the product is good, that you can order samples, and what it can be used for
-
Link clicks and the Meta Pixel are tracked to see how many direct sales come from the ads we create, the best ads are noted in order to improve the next time aorund
-
Deals were regularly advertised using Meta Business and Google ads
-
Events such as the Happy Hour were used to bring more people in the Miami area in
-
Any inquiries about hair/nails/spa were interacted with to keep people coming to the page